Serpstat vs Moz Pro
Head-to-head comparison — updated April 2026
VS
Our Verdict
Choose Moz Pro for cost-conscious users prioritizing domain authority metrics and established reputation. Choose Serpstat for teams focused on competitive intelligence and growth hacking strategies.
Why Serpstat?
✓ Includes competitor analysis as standard feature
✓ Slightly higher user rating (4.6 vs 4.5)
✓ Backlink analysis specifically named in feature set
Why Moz Pro?
✓ Lower starting price ($49/mo vs $59/mo)
✓ Domain authority metric included
✓ Longer market presence and brand recognition
Which Should You Choose?
Both Serpstat and Moz Pro are strong tools in the AI seo space. Serpstat has higher user ratings overall. Choose Serpstat if you value site audit and rank tracking. Choose Moz Pro if you want to start free.